All SAFI’s products conform to international standards including Federal Drug Authority (FDA), European Economic Community (EEC)/COLIPA, British Pharmacopoeia (BP), Cosmetics, Toiletries & Fragrance Association (CTFA). SAFI products are available nationwide in all major pharmacies, supermarkets and hypermarkets. Our well trained beauty advisors are also available at specific outlets to assist you. With the tagline Selamat dan Suci, which means “Safe and Pure”, as the driving force behind the brand, SAFI ensures that its products are stringently developed to care for the well-being of its consumers, made from high quality ingredients and safe to be used by you and your whole family.