<p>A new brand of Hokkaido rice debuted in 2020.<br>YUKI, which means snow in Japanese, represents its whiteness when cooked, and each grain of rice is big and beautiful.<br>It is characterised by a slightly stiff and firm texture, being of high amylose and low protein content. The rice is therefore less sticky and has a lighter flavor.<br>The production gives a higher crop yield compared to other Hokkaido rice like Nanatsuboshi and so offers a more affordable price to customers.<br>This rice is highly unique since it is originally produced by Matsubara Beikoku Co., Ltd. and the contracted farmers in Hokkaido who are passionate in cultivating rice.<br>Oxygen absorber packets help to preserve freshness of rice and prevent growth of pests, with no side effects.&lt;&lt;</p> <p>Store in a cool and dry place</p> <p>Japan</p>