<p>The New Colgate Total Sensitivity &amp; Gum Health toothpaste with Active Prevention Plus, is 3x more effective at fighting a root cause* of top oral issues such as Gum Problems, Plaque, Tartar, Sensitivity, Bad Breath, and Cavities. Its Powerful, Patented, Preventative Technology is clinically proven to provide 24 hours antibacterial action**, that provides long lasting benefits against bacteria to help prevent 8 oral care problems before they start<br><br>Our toothpaste formula provides 5x greater protection for sensitive teeth***. Fast-acting, our uniquely designed formula helps prevent tooth sensitivity after just 1 day^<br><br>Use Colgate Total toothpaste twice daily to actively prevent against oral care problems before they start. <br><br>* by reducing plaque vs regular toothpaste after 3 months of twice daily use. Plaque is the root cause of cavity, gum problems, bad breath <br>** 2x daily brushing with 4 weeks continued use <br>***vs potassium based toothpaste after 1 week of continuous use<br>^ vs. regular anti-sensitivity toothpaste</p> <p>China</p>