COLGATE Total Active Prevention Plus Enamel Strength Toothpaste 150g *The New Colgate Total Enamel Strength Toothpaste with Active Prevention Plus *It is 3x more effective at fighting a root cause^ of Gum Problems, Plaque, Tartar, Sensitivity, Enamel Erosion, Stains, Bad Breath, and Cavities *Its Powerful, Patented, Preventative Technology is clinically proven to provide 24 hours antibacterial action^^, that provides long lasting benefits against bacteria to help prevent 8 oral care problems before they start. *Actively remineralizes enamel helps to extend teeth's longevity and address early signs of damage. *This formula contains a unique system that stabilises our active ingredient and is designed for superior^^^ performance to help prevent many common oral care issues. *Its formula is boosted with Dual* Enamel Defense to fight sugar & food acids, the root causes of cavities & enamel erosion respectively *Use Colgate Total toothpaste twice daily to actively prevent against oral care problems before they start. ^2x daily brushing with 4 weeks continued use ^^^vs. non-antibacterial fluoride toothpaste