COLGATE Total Active Prevention Toothpaste Charcoal Clean 150g The New Colgate Total Charcoal Clean toothpaste, for Active Prevention, helps to fight the root cause of 8 oral health problems - Gum Problems, Plaque, Tartar, Sensitivity, Enamel Erosion, Stains, Bad Breath, Cavities. Its Powerful, Patented, Preventative Technology is clinically proven to provide 24 hours antibacterial action*, that provides long lasting preventative benefits against bacteria to help prevent oral care problems before they start. this formula contains a unique system that stabilizes our active ingredient and is designed for superior*** performance to help prevent many common oral care issues. Use Colgate Total Charcoal toothpaste twice daily to actively prevent against oral care problems before they start. * 2x daily brushing with 4 weeks continued use *** vs. non-antibacterial fluoride toothpaste