<p>• Colgate Optic White Vitamin C, the Beauty Hack That Lets You Shine in an Instant!<br><br>• Say Hello to Vitamin C, so that you can bid farewell to yellow and SHINE.<br><br>• Contains Vitamin C Brighteners in every tube that can remove 7 years of stains in just 7 days#.<br><br>• Coupled with 95% high purity vitamin C^, it fights deep stains** and reduces teeth yellowness.<br><br>• The formula is enamel safe^^ and safe for everyday use.<br><br>• Make Colgate Optic White Vitamin C Toothpaste an essential part of your daily beauty regimen for a quick beauty hack.<br><br>• Experience the transformation on the very first brush. Now it's your time to shine in an instant.<br><br># With twice daily brushing vs Colgate Whitening Toothpaste without Vitamin C. Refers to the equivalent of 7 year extrinsic stains calculated from a cross sectional study. Results may vary.<br>^ Refers to the 95% purity of Sodium Ascorbyl Phosphate, a stabilized form of Vitamin C<br>^^ when used as directed<br>** Refers to dark, stubborn extrinsic stains</p> <p>Water, Sorbitol, Hydrated Silica, Glycerin, Sodium Stearate, Sodium Ascorbyl Phosphate, Flavor, Sodium Lauryl Sulfate, Lauryl Glucoside, Disodium Cocoyl Glutamate, Cellulose Gum, Benzyl Alcohol, Xanthan Gum, Sodium Saccharin, Sodium Fluoride, Calcium Aluminum Borosilicate, Sucralose, Tin Oxide, Ci 77891.</p> <p>China</p>