<p>• Try our Colgate Optic White Purple toothpaste, the beauty hack that let you shine in an instant - now available in a pump format!<br>• Inspired by the Colour Theory Wheel, where Purple and Yellow sit on opposite ends, their unique interaction results in a neutral white shade.<br>• With Purple Brighteners in every tube, it can instanly colour-corrects yellow tones^. Couple with the Micro-Polishing Crystals**, it can help to remove teeth surface stains for your brighter smile. <br>• Fret not, the formula is also enamel safe# and safe for everyday use.<br>• Make Colgate Optic White Purple Toothpaste an essential part of your daily beauty regimen for quick fix to witnessing beauty hacks. Experience the transformation on the very first brush. Now it's your time to shine in an instant.<br>• The new pump format locks in freshness and formula strenght, keeps your toothpaste ALWAYS FRESH, ALWAYS POTENT!<br>• Powered by patented vacuum locked technology<br>• With an automatic seal after every use to minimize exposure to bacteria<br>• Smart dispensing system: One pump, one fresh dose!<br><br>^For temporary efficacy<br>** High cleaning silica<br>#When used as directed</p> <p>Water, Sorbitol, Hydrated Silica, Peg-12, Sodium Lauryl Sulfate, Flavor, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Sodium Fluoride, Calcium Aluminum Borosilicate, Hydroxypropyl Methylcellulose,Propylene Glycol, Polysorbate 80, Tin Oxide, Ci 74160, Ci 77891, Ci 73360, Ci 17200, Ci 42090</p> <p>China</p>