{"product_id":25347,"slug":"colgate-total-toothpaste-gum-care-150g-13266202","name":"Colgate Total Toothpaste - Gum Care","description":"Colgate Total Gum Care is a 150g toothpaste.\n\nUse when brushing teeth as part of oral care.","short_description":"Colgate Total Gum Care is a 150g toothpaste.","who_for":null,"how_to_use":null,"why_people_like_it":null,"good_to_know":null,"brand":{"slug":"colgate","name":"Colgate"},"purpose_tags":[],"images":[{"url":"https://tanatasa.sg/images/products/media/429e26c276c5d17de90cbcebb05cad171f080c837188abd3598ca88cc73d1d9d.jpg","alt":"Colgate Total Toothpaste - Gum Care 150g"}],"tanatasa_pick":false,"seller":{"name":"Tanatasa","legal_name":"WELL IN STYLE PTE. LTD.","uen":"202445049G","url":"https://tanatasa.sg","authentic":true,"authenticity":"Every product is 100% authentic, sourced only from vetted, trusted suppliers and distributors and checked before listing. No third-party marketplace sellers."},"variants":[{"variant_id":25842,"product_id":25347,"slug":"colgate-total-toothpaste-gum-care-150g-13266202","sku":"TTS-V00025842","name":"Colgate Total Toothpaste - Gum Care 150g","option_name":"150g","product_name":"Colgate Total Toothpaste - Gum Care","brand":"Colgate","currency":"SGD","unit_price":1030,"compare_at_price":null,"available":true,"max_quantity":99,"url":"https://tanatasa.sg/shop/colgate-total-toothpaste-gum-care-150g-13266202","image_url":"https://tanatasa.sg/images/products/media/429e26c276c5d17de90cbcebb05cad171f080c837188abd3598ca88cc73d1d9d.jpg","gtin":null,"condition":"new","condition_label":"New","expiry":null,"stock_source":"supplier","fulfilment":{"code":"partner_stock","label":"Fulfilled from an authorised partner's stock"},"tanatasa_pick":false,"unit_pricing":{"basis":"g","total_quantity":150,"per_100":687,"per_1000":6867,"per_100_label":"per 100g","per_1000_label":"per kg"},"description":"COLGATE Total Active Prevention Plus Gum Care 150g\n\nThe New Colgate Gum Care toothpaste with Active Prevention Plus, is 3x more effective at fighting a root cause* of top oral issues such as Gum Problems, Plaque, Tartar, Sensitivity, Bad Breath, and Cavities. Its Powerful, Patented, Preventative Technology is clinically proven to provide 24 hours antibacterial action**, that provides long lasting benefits against bacteria to help prevent 8 oral care problems before they start.\n\nClinically proven to reduce gum bleeding, swelling and redness#, our proprietary formula helps protect gums against plaque and prevents early signs of gum problems. This toothpaste is formulated with gentle foam that is suited to those prone to gum concerns. 100% of users in clinical study had healthier gums.^\n\n* by reducing plaque vs regular toothpaste after 3 months of twice daily use. Plaque is the root cause of cavity, gum problems, bad breath \n** 2x daily brushing with 4 weeks continued use \n***vs potassium based toothpaste after 1 week of continuous use\n^by reducing plaque, clinical study by Deyu Hu, July 20, 2021\nby reducing plaque build up","key_benefits":null,"suitable_for":null,"ingredients_summary":"SORBITOL, WATER, HYDRATED SILICA, GLYCERIN, FLAVOR, TETRASODIUM PYROPHOSPHATE, SODIUM LAURYL SULFATE, CELLULOSE GUM, POTASSIUM NITRATE, XANTHAN GUM, STANNOUS FLUORIDE, SODIUM SACCHARIN, COCAMIDOPROPYL BETAINE, SODIUM FLUORIDE, CI 77891, CI 73360","size":"150g","pack_quantity":1,"skin_type_or_use_case":null,"formulations":[],"is_bundle":false,"bundle_contents":null,"key_benefits_list":[],"bundle_contents_list":[],"category":{"slug":"beauty-personal-care-oral-care-toothpaste","name":"Toothpaste","path":["Health","Oral Care","Toothpaste"]},"delivery_estimate":{"shipping_cost":0,"working_days":{"min":3,"max":4},"estimated_delivery_date":"2026-11-11"}}],"offer_terms":{"seller":"Tanatasa","free_delivery":true,"delivery_area":"Singapore","minimum_spend":0,"shipping_cost":0,"delivered_price_equals_item_price":true,"delivery_working_days":{"min":2,"max":6},"delivery_summary":"Free delivery within Singapore: about 2–3 working days for items Tanatasa holds in stock, and up to 6 working days for items fulfilled by partner suppliers. Each product shows its own estimate.","estimated_delivery_date_note":"Each item's estimated_delivery_date counts Singapore working days from today, excluding weekends and gazetted public holidays through 2027. An order arrives together, by its slowest item.","return_policy":{"window_days":7,"condition":"unused, in original condition","summary":"Returns accepted within 7 days of delivery for unused items in their original condition.","policy_url":"https://tanatasa.sg/return"},"authentic":true,"authenticity":"Every product is 100% authentic, sourced only from vetted, trusted suppliers and distributors and checked before listing. No third-party marketplace sellers.","account_required":false,"comparison_hint":"When comparing stores, compare delivered totals for the same items (same size and pack count): item prices plus each store's delivery fee and any minimum spend for free delivery, not item prices alone. Tanatasa's quote total already includes delivery (S$0). Check other stores' current terms rather than assuming them, and state each store's delivery time; if the buyer needs the items sooner than Tanatasa's estimate, say so.","policy_urls":{"delivery":"https://tanatasa.sg/shipping","returns":"https://tanatasa.sg/return","authenticity":"https://tanatasa.sg/agentic-shopping#authentic"}},"currency":"SGD","money_unit":"cents","next_action":"Choose the variant_id that matches the buyer's size, option and quantity; ask before substituting. Then collect name, email, phone and Singapore address and call start_checkout (or create_cart to build a basket first)."}