{"product_id":27101,"slug":"colgate-total-toothpaste-enamel-strength-2-x-150g-13288944","name":"Colgate Total Toothpaste - Enamel Strength","description":"Actively remineralizes enamel helps to extend teeth's longevity and address early signs of damage.\n\nThis formula contains a unique system that stabilises our active ingredient and is designed for superior*** performance to help prevent many common oral care issues.","short_description":"• The New Colgate Total Enamel Strength Toothpaste with Active Prevention Plus\n• It is 3x more effective at fighting a root cause* of Gum Problems, Plaque, Tartar, Sensitivity, Enamel Erosion, Stains, Bad Breath, and Cavities\n• Its Powerful, Patented, Preventative Technology is clinically proven to provide 24 hours antibacterial action**, that provides long lasting benefits against bacteria to help prevent 8 oral care problems before they start. \n• Actively remineralizes enamel helps to extend teeth's longevity and address early signs of damage.\n• This formula contains a unique system that stabilises our active ingredient and is designed for superior*** performance to help prevent many common oral care issues.\n• Its formula is boosted with Dual* Enamel Defense to fight sugar & food acids, the root causes of cavities & enamel erosion respectively \n• Use Colgate Total toothpaste twice daily to actively prevent against oral care problems before they start. \n\n* 2x daily brushing with 4 wee","who_for":null,"how_to_use":null,"why_people_like_it":null,"good_to_know":null,"brand":{"slug":"colgate","name":"Colgate"},"purpose_tags":[],"images":[{"url":"https://tanatasa.sg/images/products/fairprice-direct/13288944/82ef00676b594a656b50072470dea3923c4d8043af0f329a8cf06c4f6b432c17.jpg","alt":"Colgate Total Toothpaste - Enamel Strength 2 x 150g"}],"tanatasa_pick":false,"seller":{"name":"Tanatasa","legal_name":"WELL IN STYLE PTE. 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