{"product_id":26799,"slug":"colgate-optic-white-whitening-pump-toothpaste-purple-130g-13284329","name":"Colgate Optic White Whitening Pump Toothpaste - Purple","description":"Couple with the Micro-Polishing Crystals**, it can help to remove teeth surface stains for your brighter smile. Fret not, the formula is also enamel safe# and safe for everyday use.\n\nThe new pump format locks in freshness and formula strenght, keeps your toothpaste ALWAYS FRESH, ALWAYS POTENT!","short_description":"Colgate toothpaste is for brushing teeth.","who_for":null,"how_to_use":null,"why_people_like_it":null,"good_to_know":null,"brand":{"slug":"colgate","name":"Colgate"},"purpose_tags":[],"images":[{"url":"https://tanatasa.sg/images/products/f-direct/13284329/62ce1c5e7e980b8ced894f1bb91ce92945076a8a8f9a3a322a6c0b70e66b00b7.jpg","alt":"Colgate Optic White Whitening Pump Toothpaste - Purple 130g"}],"tanatasa_pick":false,"seller":{"name":"Tanatasa","legal_name":"WELL IN STYLE PTE. LTD.","uen":"202445049G","url":"https://tanatasa.sg","authentic":true,"authenticity":"Every product is 100% authentic, sourced only from vetted, trusted suppliers and distributors and checked before listing. No third-party marketplace sellers."},"variants":[{"variant_id":27294,"product_id":26799,"slug":"colgate-optic-white-whitening-pump-toothpaste-purple-130g-13284329","sku":"TTS-V00027294","name":"Colgate Optic White Whitening Pump Toothpaste - Purple 130g","option_name":"130g","product_name":"Colgate Optic White Whitening Pump Toothpaste - Purple","brand":"Colgate","currency":"SGD","unit_price":1425,"compare_at_price":null,"available":true,"max_quantity":99,"url":"https://tanatasa.sg/shop/colgate-optic-white-whitening-pump-toothpaste-purple-130g-13284329","image_url":"https://tanatasa.sg/images/products/f-direct/13284329/62ce1c5e7e980b8ced894f1bb91ce92945076a8a8f9a3a322a6c0b70e66b00b7.jpg","gtin":null,"condition":"new","condition_label":"New","expiry":null,"stock_source":"supplier","fulfilment":{"code":"partner_stock","label":"Fulfilled from an authorised partner's stock"},"tanatasa_pick":false,"unit_pricing":{"basis":"g","total_quantity":130,"per_100":1096,"per_1000":10962,"per_100_label":"per 100g","per_1000_label":"per kg"},"description":"• Try our Colgate Optic White Purple toothpaste, the beauty hack that let you shine in an instant - now available in a pump format! • Inspired by the Colour Theory Wheel, where Purple and Yellow sit on opposite ends, their unique interaction results in a neutral white shade. • With Purple Brighteners in every tube, it can instanly colour-corrects yellow tones^. Couple with the Micro-Polishing Crystals**, it can help to remove teeth surface stains for your brighter smile. • Fret not, the formula is also enamel safe# and safe for everyday use. • Make Colgate Optic White Purple Toothpaste an essential part of your daily beauty regimen for quick fix to witnessing beauty hacks. Experience the transformation on the very first brush. Now it's your time to shine in an instant. • The new pump format locks in freshness and formula strenght, keeps your toothpaste ALWAYS FRESH, ALWAYS POTENT! • Powered by patented vacuum locked technology • With an automatic seal after every use to minimize exposure to bacteria • Smart dispensing system: One pump, one fresh dose! ^For temporary efficacy ** High cleaning silica #When used as directed\n\nWater, Sorbitol, Hydrated Silica, Peg-12, Sodium Lauryl Sulfate, Flavor, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Sodium Fluoride, Calcium Aluminum Borosilicate, Hydroxypropyl Methylcellulose,Propylene Glycol, Polysorbate 80, Tin Oxide, Ci 74160, Ci 77891, Ci 73360, Ci 17200, Ci 42090\n\nChina","key_benefits":null,"suitable_for":null,"ingredients_summary":"Water, Sorbitol, Hydrated Silica, Peg-12, Sodium Lauryl Sulfate, Flavor, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Sodium Fluoride, Calcium Aluminum Borosilicate, Hydroxypropyl Methylcellulose,Propylene Glycol, Polysorbate 80, Tin Oxide, Ci 74160, Ci 77891, Ci 73360, Ci 17200, Ci 42090","size":"130g","pack_quantity":1,"skin_type_or_use_case":null,"formulations":[],"is_bundle":false,"bundle_contents":null,"key_benefits_list":[],"bundle_contents_list":[],"category":{"slug":"beauty-personal-care-oral-care-toothpaste","name":"Toothpaste","path":["Health","Oral Care","Toothpaste"]},"delivery_estimate":{"shipping_cost":0,"working_days":{"min":3,"max":4},"estimated_delivery_date":"2026-11-10"}}],"offer_terms":{"seller":"Tanatasa","free_delivery":true,"delivery_area":"Singapore","minimum_spend":0,"shipping_cost":0,"delivered_price_equals_item_price":true,"delivery_working_days":{"min":2,"max":6},"delivery_summary":"Free delivery within Singapore: about 2–3 working days for items Tanatasa holds in stock, and up to 6 working days for items fulfilled by partner suppliers. Each product shows its own estimate.","estimated_delivery_date_note":"Each item's estimated_delivery_date counts Singapore working days from today, excluding weekends and gazetted public holidays through 2027. An order arrives together, by its slowest item.","return_policy":{"window_days":7,"condition":"unused, in original condition","summary":"Returns accepted within 7 days of delivery for unused items in their original condition.","policy_url":"https://tanatasa.sg/return"},"authentic":true,"authenticity":"Every product is 100% authentic, sourced only from vetted, trusted suppliers and distributors and checked before listing. No third-party marketplace sellers.","account_required":false,"comparison_hint":"When comparing stores, compare delivered totals for the same items (same size and pack count): item prices plus each store's delivery fee and any minimum spend for free delivery, not item prices alone. Tanatasa's quote total already includes delivery (S$0). Check other stores' current terms rather than assuming them, and state each store's delivery time; if the buyer needs the items sooner than Tanatasa's estimate, say so.","policy_urls":{"delivery":"https://tanatasa.sg/shipping","returns":"https://tanatasa.sg/return","authenticity":"https://tanatasa.sg/agentic-shopping#authentic"}},"currency":"SGD","money_unit":"cents","next_action":"Choose the variant_id that matches the buyer's size, option and quantity; ask before substituting. Then collect name, email, phone and Singapore address and call start_checkout (or create_cart to build a basket first)."}